| Option
I - High Degree of Administrative Control
Each respondent would
be sent an email directing them to a website to take
the survey. They would also be provided with
a unique PIN code and/or password to enter the website. Respondents
would take the survey and submit their responses for compilation. This
option is great for controlling access to the survey and ensuring
that only authorized people are allowed to participate.
It also ensures that each person only participates once.
The only downside for this option is that people might
be concerned about the anonymity of their responses. This
is the recommended option.
Option
II - Low Degree of Administrative Control
This option reduces the
anonymity concern of respondents. It entails setting
up a website for survey administration and emailing all
potential participants with a URL link to the website.
This can be done by the client or by S&A. Respondents would
be allowed to enter the website without a PIN or
a password. The downside to this method is "ballot stuffing".
A respondent could concievably take the survey multiple times.
Usually companies which are confident that their employees
will not do this about their employees and/or don't care about
"ballot stuffing" select this option. "Cookies" can
be used to prevent "ballot stuffing" but they can only work
well under certain scenarios (see Additional Features below).
Your S&A consultant can help with deciding if "cookies"
are right for your computing environment.
This option can be further modified
to include the ability for respondents to go back and modify
their responses. When a respondent begins the survey, he or
she will be automatically provided with a unique PIN code
which they can use to re-enter the survey.
Additional
Features
- Cookies
- A cookie is a piece
of text that a Web server can store on a user's hard disk.
Cookies allow a website to store information on a user's
machine and later retrieve it. They can be used to restrict
a respondent from using the same machine to respond to the
survey twice. It still doesn't prevent someone from going
to another computer to respond again. At the same time,
if the same machine is being used by more than one person,
the latter respondents will be prevented from
accessing the survey. Yet another restriction is that the
browser/machine you are using should support "cookies" and have
them enabled.
- Required
fields - Some questions may be set
up to be compulsorily filled out. The respondent will not
be allowed to proceed further without filling out those
questions. This feature could be used to ensure that some
or all demographic variables get filled out.
- Database
enabled - Database enabling the survey gives
respondents the ability to complete the survey in multiple
sittings. Using a unique PIN number they can go back to
the survey and pick up where they left off.
- Logical
branching - Branching based the selection
of a particular answer to a previous question can be easily
incorporated into the survey.
- Multiple
languages - S&A supports a wide range
of languages. Please check with your S&A contact
to see if your language is supported.
- Customized
e-mail - S&A can handle all the communcation
with your respondents. Simply provide us with a list of
the respondents' names and their e-mail addresses and we
can handle the rest. This would include pre-survey communication,
survey invites, reminder e-mails and thank you notes.
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