Internet/Intranet surveys are a popular method of conducting surveys nowadays. The main advantages to internet surveys are that print costs are reduced, administration time is compressed and changes to survey content are simple to make.

Respondents simply access the online survey at Stanard’s web site. First they will find a greeting or cover letter from top management emphasizing the importance and objectives of the survey. Then, they click on a button that brings them to the actual survey. Respondents enter a unique ID number (such a unique pin number or an e-mail address) and complete the survey. Upon completion, they are provided with visual confirmation that their survey responses have been accepted. In some instances, they may be directed to a page with a statement from top management thanking them for participating in the survey.

Although Internet/Intranet surveys are very popular, they have their drawbacks. The primary disadvantage is that there can be a perception that the confidentiality/anonymity of employee responses is compromised. If the survey is to be truly anonymous, respondents should be able to take the survey without providing a unique pin number. The unique pin number may not provide a sense of anonymity to the respondent. On the other hand, not identifying respondents can theoretically result in an employee taking the survey multiple times, thereby compromising the accuracy of the results. Stanard's proven methodologies can minimize the confidentiality/anonymity problem.

For those organizations wishing to conduct an Internet survey but also wanting to maintain control of who is providing responses, Stanard can ensure respondents have unique ID numbers. Social security numbers or e-mail addresses are a viable options. Otherwise, Stanard can create a random, non-sequential ID number for each respondent and provide those numbers to employees prior to the survey. Additionally, Stanard can set up the survey such that each user cannot use the same computer twice to take a survey. This can be achieved through the use of "cookies." Stanard's experienced project managers can help you determine the best possible approach.

Please check out our Internet Survey Adminstration Options page.

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